Based in New York and originally from New Zealand, I’m a creative leader with a unique perspective thanks to my international background and cross-functional career experience. I’m collaborative and specialize in developing scaled marketing efforts to ensure social media messaging and content strategies are cohesive and engaging.

My full-service understanding of social media encompasses everything from talent casting, location scouting, photography, and editing, to creative production and styling. Ever-obsessed by social media’s ability to generate measurable results, my engagement-first strategy and services can be tailored to individual brands, driving growth and awareness.

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